A Case Study On Aspergers Syndrome Education Essay

A Case Study On Aspergers Syndrome Education Essay The Aspergers Syndrome is a mild form of autism which is seen in children of school bearing age. Yet since it is a mild form of the neurobiological disorder, some children who are suffering from Aspergers Syndrome are enrolled in mainstream classroom in order to interact with other children without the disability. This research will disclose how a child who is suffering from Aspergers Syndrome might react into the learning development when they are exposed with other students. Over the years it has been noticed that it is not always in the best interests of children with Aspergers Syndrome, a mild form of autism to be working in groups in a mainstream classroom for their social development. Yet recent studies show that incorporating Aspergers children in mainstream schools might be able to help the childs social development. Those children whose needs are not at the severe end of the spectrum disorder were successfully included in mainstream schools and were able to cope accordingly. There will be a need for flexibility and recognition that the child may need some approaches different to those used for other learners. These techniques and practices will be disclosed in the latter parts of the paper. Currently the writer is working with a child who was diagnosed with Aspergers Syndrome. Though the child displays a mild form of autism, the child was enrolled in a mainstream school. Due to this, the researcher would want to determine how a mainstream classroom would be able to support this child. According to Downshen (2010), there are few facilities which specialises in providing the special needs of children diagnosed with Aspergers Syndrome. Some of the children with this disorder were placed in mainstream schools, and their development would depend greatly upon the support and encouragement they can receive from parents, teachers, caregivers, and peers. For those other families, they prefer to place their children in a specialised institution for those with learning disabilities or autism. Many people with Aspergers Syndrome can function accordingly in most aspects, so the condition does not limit a childs development and success in academic and social standing. They will still be able to cope and learn as well as their peers in the classroom (ibid). Accordingly, in a study conducted by Epp (2008), she has indicated that kids with Aspergers Syndrome can still excel in mainstream classrooms and be enrolled in public schools. Since some schools do not accept children who have violent and screening behaviors, there is an instrument being used by schools to determine the verbal and cognitive skills of children. This tool will be discussed in detail in the latter parts of the study. Aspergers Syndrome is named after Hans Asperger, a paediatrician who first described the behaviour patterns which defines the illness. In 1940s, most of Aspergers patients who were suffering from the condition were males. Though they had normal language development and intelligence, the boys were impaired in their social skills, and have poor motor skills and coordination, as well as inefficient when communicating with other peers (Downshen, 2010). The illness was then diagnosed as a mild form of autism by the Asperger Syndrome Coalition of the United States. Most patients who suffer from the illness are children in the ages of 3 to 9 (Ibid). It is characterized by displaying poor social interactions, odd speech patterns, obsessive behaviours, and other unusual mannerisms in the age group of the child. Medical practitioners and educational staff were able to determine who among the children displays Aspergers Syndrome since sufferers have limited facial expressions and some were known to be obsessive in their routines. A small change in routine might set a tantrum, wherein the child would have unusual sensitivity to given sensory stimuli, such as sensing a bright light which the other kids are not able to see, and hearing a high-pitched sound which was unheard by other children. According to Downshen (2010), most children with Aspergers Syndrome were able to function and cope normally in daily activities. Aside from some odd behaviors and being socially immature, there are few other indicators that a child might be suffering from the illness. A child with Aspergers Syndrome might have motor delays, limited interests which would depend on routines, clumsiness, and unusual preoccupations. They tend to be aloof from other children with no social understanding of their actions. When they enter adulthood, they would have difficulty in demonstrating empathy for their peers, as well as be socially unable to relate to their peers. Some say that the disease lasts a lifetime with no immediate cures, yet the symptoms could wane over time, and early detection of the disease could help the child development in the areas wherein they need support (ibid). Similarly, Aspergers Syndrome is a part of Autism Spectrum Disorders. Autism Spectrum Disorders are a wide-range of developmental disabilities which includes but are is not limited to autism and other neurobiological disorders with similar characteristics and symptoms (ibid).The term spectrum disorders is made in such a way that symptoms are similar with each other, and though there different combinations of such symptoms, the degree of the illnesses severity could be on completely opposing sides. For example, two children might be diagnosed with the same neurobiological disorder, yet they might display different coping mechanisms and speeches. One might be extremely intelligent in academic works, but lacking in coordination skills in sports, whilst the other might be extremely gifted in physical activities, yet have a hard time coping with academic reports. There is a wide range of skills and abilities which could affect a child who is suffering from spectrum disorders (ibid). The study will only focus on the autism behaviour of Aspergers Syndrome, which is a mild form of autism. The researcher will not include studies and references for other forms of behaviours, and is limited on the study for AS only. The researcher does not wish to find a cure for the disorder, but aims to determine how to help children with AS be able to cope properly in mainstream classrooms without compromising their ability to learn. The research will focus on one case study of a boy with AS whom the researcher is currently working with. This boy is enrolled in a mainstream school and a mainstream classroom, both of which information will not be disclosed for the sake of keeping the boys personality and the schools name anonymous. The researcher does not wish to make the boy and the school as inanimate objects of the study, but would rather use them as a means of gathering information for the general welfare of children with AS. Lastly, the research will not include other documented cases of AS aside from the case study, except for references sake for the literature review. The educational instructors and practitioners in the said school will be interviewed for their opinions about the behaviour of the boy, and how he is able to cope in the mainstream school with his peers of the same age. The final format of this paper will contain six chapters. The first chapter is for the introduction, wherein the basics of the research would be disclosed. The Introduction would also contain the research questions and objectives. This would be followed by the second chapter which is the literature review which will inform the readers of what are articulately known today about the topic. All literatures which will be reviewed will be followed by the researchers narratives, explanations and opinions about them about the information they contain. There would be a confidentiality agreement between the participants of the case study, interviews, and other participants in the study. Before the start of the case study, the researcher will ask for the permission of parents and caregivers of the peers and classmates of the boy with AS. These caregivers and parents might have qualms about involving their children in such a study, but there could also be those who would willingly give their children the chance to be involved in such a complex study which could help children with AS in the future. After gaining the permission of the caregivers of children, the researcher will then set up the period of case study for the child with AS, and his educational providers and instructors. The researcher would establish the environment and basics of the case study, and will prepare all the needed materials to create a holistic environment. Finally, the researcher would give all educational instructors and participants their own forms for confidentiality agreement. They would be assured that their personal information will not be disclosed to any third party, and all results of the study would be purely academic. 3.8 Data Collection Methods Both primary and secondary data methodologies would be utilized in this research. The following would be the sources of data and information: 3.8.1 Primary Data All the primary data would be gathered from the primary sources of information of the researcher. These methodologies would be comprised of the case study, observation, and interviews with concerned individuals such as primary caregivers, parents, peers, and teachers of the child. They will be asked and gauged according to their proximity with the topic, as well as their experiences in coordinating with the child with AS. The primary data will also be taken from the researchers observation of the participants. These observations would be able to say a lot about the details of the research such as the credibility of their narratives and experiences. They will be asked about their experiences, and the researcher would be able to see how accurate their responses are based on their facial expressions and reasoning. 3.8.2 Secondary Data The secondary data would be derived from the contextual analysis to be done by the researcher. The researcher would perform a thorough and diverse investigation of the topic about recently published materials and articles for the line of research. The author would also indicate which among the materials are the most relevant to the study. 3.9 Conclusion The researcher would be an explanatory research with the interpretative approach which would be used to explain how the boy is coping up in a mainstream situation, as well as accurately interpret the situations and consequences of what the case study. After thoroughly explaining the researchs methodologies, the researcher have clarified the following: Case study the case study would be used in order to observe the child from his natural environment and how he is coping in a mainstream classroom for normal children. By having the case study, the researcher would be able to actively comprehend how practitioners could provide the child with adequate care for his situation. Observation the researcher would use the power of observation, such as observation sheets and narratives which would be compiled and scrutinized upon completion of the materials and data. Interviews people with close ties to the child would be interviewed for their intervention and advices about the topic, as well as how the child copes in an everyday setting. Contextual analysis by using this research method, the researcher would be able to understand how other experienced individuals have dealt with the research topic. These methods would help the research determine how working in a mainstream classroom will support a child with Aspergers Syndrome. He will also be gauged based on his ability to cope with other children who do not have neurobehavioral disorder, and how his learning in the classroom impacts the learning of other people. The researchs aims would be closely tied with the research methodologies. The data would be analyzed in a timely and accurate manner. The researcher would only focus on one child with Aspergers Syndrome, and focus on how he is coping and what are his needs in a mainstream environment. Doing such will keep the research accurate and valid. The narratives of other involved people would be judged according to their reactions and based on the observation, which would be based on how they react and answer questions. With the researcher asking in such close proximity, there would be little room for untruthful narratives.

Watching the Story Unfold Essay -- Television Series

Whether it is finding out â€Å"who shot J.R.† on Dallas or how Dr. Doug Ross will leave County General on E.R. it is the serialized storytelling format that has continually grasped the attention of television viewers around the world. What is it about these shows that keep viewers coming back for more? This essay will be answering that question and more by taking a look at how serialized stories came to be, and more importantly what shows made it the success that it has become in television. This will be done by looking at where the genera has gone, what struggles it has faced, and will finish with a look towards the future to see where the genera is headed. To begin this discussion it is important to first understand what exactly a serialized story is. A serial according to the Encarta Dictionary is defined as â€Å"a story that is published or broadcast in parts, normally at regular intervals†. Because of the broadness of that definition this paper will be specifically focusing on those series that air at night in what has been deemed a ‘Primetime’ slot. The serialized format was not a revolutionary concept that was invented for television. On-going stories have been around since the mid 1800’s as English writers released stories in what was called Penny Dreadfuls which were released in eight-page installments (Pollick). The format however has since evolved. In 1929 it made its first splash into radio with a program called The Smith Family (University of Minnesota.). This show lasted only a week, but helped lay the foundation for the late Irna Philips to build upon and ultimately revolutionize the genera. Irna Philips has been considered by many to be the mother of the serialized format due to the success of her work on both radio a... ...geek.com/what-is-a-penny-dreadful.htm>. Television AU. Home and Away. 19 January 2008. 05 December 2010 . TelevisionAU. Neighbours. 26 July 2006. 05 December 2010 . Tv Series Finale. Soap TV Show. 05 December 2010 . Ultimate Dallas. Introduction to the TV series Dallas. 05 December 2010 . —. TNT announce new Dallas pilot episode. JR Ewing is back. 9 September 2010. 05 December 2010 . University of Minnesota. 1920-1929 : Media History Project : U of M. 30 September 2008. 05 December 2010 . "Who Done It?" Dallas. 21 November 1980.

The Death of Creativity in Brave New World :: Brave New World

The Death of Creativity in Brave New World      Ã‚  Ã‚   Aldous Huxley, in his distopian novel,Brave New World, presents a horrifying view of a possible future in which society has become a prisoner of the very technology it hoped would save us.   In Brave New World Huxley's distortion of technology, religion, and family values, is much more effective than his use of literary realism found in his depiction of a savage reservation. Through his use of distortion Huxley tells a classic tale with the theme of, be careful what you wish for, because it may not truly be what you wanted.      Ã‚  Ã‚   Huxley effectively uses distortion in -Brave New World through his depiction of social values of the future. For example, when Barnard Marx hears somebody talking about Lenina in the locker room, he becomes upset. Leaving the building, everyone he passes recommends soma for his bad mood. Huxley shows the reader that drug use is becoming more and more an acceptable way out for a weak society.   He is showing society that we are becoming emotionally incapable of dealing with pain and hurt. Furthermore, the students, while speaking with the director of the London Hatchery, are told at one time people were viviparous, and were disgusted and outraged. Huxley is trying to warn society that its lack of commitment and endurance will eventually be its downfall.   Lack of the experience of pregnancy severs the emotional ties of the woman and her child.   An emotionless society feels no guilt.   In addition, Lenina, when accused of lack of promiscuity by Fanny while in the locker room, religiously denies it. Monogamy requires commitment, pain, and work.   Huxley is predicting humans progressing to a society of people who are unable to focus on anything but pleasure; unable to handle the work of a commitment.   He knew the road we were on would lead the wrong way.      Ã‚  Ã‚   Huxley also uses distortion to open peoples eyes to the world of religion.   For example, Bernard Marx hurries and frets about being late to his orgy-porgy session because he is running behind.   Huxley's prediction of the church moving away from God and towards man is becoming evident even sixty-three years after his book appeared.   Church figures, such as, Jim Bakker and Jimmy Swaggert, have appeared numerous times on the news and in the papers for using the church for money and sex.   Furthermore, when Bernard and Lenina visit the reservation they are appalled at the practice of a cross of Christianity and Hinduism.  Ã‚   A warning that lack of religious tolerance could be one of the greatest downfalls of our time.

Antigone And Ismene Essay -- essays research papers

Antigone and Ismene The personalities of the two sisters; Antigone and Ismene, are as different from one another as tempered steel is from a ball of cotton. One is hard and resistant; the other: pliable, absorbing and soft. Antigone would have been a strong, successful 90's type woman with her liberated and strong attitude towards her femininity, while Ismene seems to be a more dependent 1950's style woman. Antigone acts as a free spirit, a defiant individual, while Ismene is content to recognize her own limitations and her inferiority of being a woman. In the Greek tragedy "Antigone", by Sophocles; Antigone learns that King Creon has refused to give a proper burial for the slain Polyneices, brother of Ismene and Antigone. Infuriated by this injustice, Antigone shares the tragic news with Ismene. From her first response, "No, I have heard nothing"(344). Ismene reveals her passivity and helplessness in the light of Creon's decree. Thus, from the start, Ismene is characterized as traditionally "feminine", a helpless woman that pays no mind to political affairs. Doubting the wisdom of her sisters plan to break the law and bury Polyneices, Ismene argues: We who are women should not contend with men; we who are weak are ruled by the stronger, so that &...

3d Animation, Its Effect on Mass Communication Essay

Introduction 3d animation is a form of Computer graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering 2D images. 3d is a type of graphics in which its images look like they are real world images i. e. omputer games and animated movies are the common examples of 3d, 3d graphics are modeled or originated by a process known as 3d modeling, this process is done by a software having 3d modeling tools by engineers or artists, either they import real world images and then transform them into 3d animation or they originate their own ideas and compose them through the help of the tools, 3d animation[1] is the process of taking a 3D object and getting it to move in this process u create 3d objects and combine them to make an animation this includes importing motion capture data and applying it to a character or making the objects to follow the artist’s/engineer’s own curves. Texturing is a phase in which the ready 3d animation is textured or colored to make it look like more effective in its role because colors and textures play an important role in making the animation look more realistic and effective to the viewer. Rendering is the last phase in which the animation is finally exported to a format or copy that can be viewed easily by the viewers, it is an important part of 3d animation process, as more efficient and good rendering will result in good looking and effective 3d animation. A good 3d animation is based upon Visual Communication, Good Design, and Aesthetics, if these 3 features are kept in mind while creating 3d’s they can have good results as expected. 3d animation has totally changed today’s market, people are giving more attention to 3d because of its realistic look, 3d movies are commonly being viewed in cinema houses, 3d games are much popular in today’s era. Uses in Mass Communication 3d animation is widely being used in today’s era like computer games that are made in 3d are more popular than the older ones, Movies in 3d are greatly being viewed in cinema houses and especially 3d animated cartoon movies are grabbing the attention of people greatly, field of mass communication is having a very good effect of 3d animation i. e. Advertisement is a major part of mass communication in which products are advertised in different ways so the buyer and seller meet their needs, Now a day’s all advertisements are majorly being produced in 3d because of the cost effectiveness and unique look of 3d animation, viewers are more attracted towards 3d advertisements as compared to the adds that are shot and produced in 2d, Digital 3d Advertising a new media to focus the viewers sight on when composing a shot, they count on a powerful instrument the closeness of the objects. Before, the creators needed to direct the viewer’s sight using the 2d composition. Now, we can use deepness to accentuate the element we want to emphasize. Higher tendency of the viewer to receive the messages this media requires the usage of glasses. When a viewer puts such elements on, there is a higher tendency of the viewer to receive the messages. The viewer is receptive to see the spot, just because of the immersion format of its exhibition. Greater detail in the volume and shape of the objects How many times we have heard it is not the same to see, for example, a car on television and personally, this revolution has made 3d much popular among people, new television’s supporting 3d view are being launched in market in a great number by leading companies like Sony, JVC and Samsung etc. Mass media organizations are using 3d widely in their programs and advertisements, there are properly established studio’s in which 3d modeling/designing is being done for these purposes, Artificial Rides are also common i. e. n which viewers experience real life scenes of a roller coaster ride in an artificial 3d environment that looks so realistic,3d Movies are much popular in today’s era and are widely being watched all over the world that has increase the number of 3d cinema houses. 3d technology is widely being used in Movies and short films to achieve the results which were not possible in old times, before this technology film makers used to have stunt Mans and proper training and a high budget to perform action and horror scene’s for the movies that consumed more time, more money and sometimes dangerous stunt’s took life’s of many stunt men, but now it is easy to have these scenes designed and animated in 3d environment which gives more enjoyable look to the viewer’s because now acial structure’s and real life scene’s can easily be regenerated in 3d environment more efficiently because of new 3d technology human, animal or any facial expressions can easily be recreated and animated according to the needs After generation of 3d face model next important stage is the proper recreation of human expressions. One of the ways of achieving realism is modeling of facial expressions and animation on synthesized human face. However, this task was complicated to achieve in a way that everyone has his own style of expressing so one model can’t fulfill the requirements but the new way proposed by Narendra Patel & Mukesh Zaveri in reference paper [1],study of this research show a new method of re creating the facial expressions of 3d models that is more effective and realistic in 3d world especially for its use in animation like movies etc Other than these usages 3d is now being used in medical fields also i. e. He therapy of mentally injured people[2],in this process patient is subjected to a 3d environment where a virtual therapist is used to treat the patient this reduces cost of the therapy system’s and rehabilitates the condition of the patients faster, Patients see a clone of them and a therapist in this environment, what he sees is known as virtual reality, in which he sees his wrist moving faster than the actual movement done by him by doing so, he will activate the coupling between the perceptive and motor circuits hence improving the recovery, Virtual reality helps in improving the condition of patient in such a way that it makes him realize that he is progressing slightly more than the normal condition so this results in faster rehabilitation, this is helping the medical specialists as they have a laboratory controlled 3d environment so they can change it according to the recovery needs of the patient. Virtual reality technology has been used for several decades for a varie ty of psychosocial applications. 0 The most widely used feature is to create realistic simulations for the patients according to the therapist’s need for example(HDM)[2] Head mounted display in which patient see’s what the therapist wants to make him see, other visions are blocked in this case. This helps in curing diseases like cognitive disorders, attention disorders etc. Another form of disease caused by a cerebral vascular accident CVA is also being cured by the use of 3d animation technology, in this disease brain functionality is lost temporarily or permanently depending upon which areas of the brain have been affected some of them get paralyzed. This kind of stroke can affect their ability of reading writing even swallowing, These type of problems are common in western countries, by the use of 3d technology it has been discovered that patients are recovering more fastly as compared to older treatments 5-10% of them recovered a fully functional upper limb however 80% of them recover their complete ability to walk

Marketing management assignment Essay

Executive Summary The culture to eating chocolate has certainly evolved over the years in Singapore. A beautiful box of nicely wrapped chocolate was no longer appealing to Singaporeans, especially those whom are born after the 1980s and later. People of this generation go for chocolates that not only taste good but also look good. Therefore Godiva Gems would have to evaluate the markets and use certain strategies to cater their best to certain groups of customers. The strategy introduce was Segmentation, Targeting and Positioning. Foremost, I would introduce the 4 different types of segmentation of the consumer’s market; in the situation of Godiva gems the demographic segmentation seems to be the best choice to segment the market. By segmenting the consumer’s market into chocolate lovers and non-chocolate lovers, which would be further, break down the segment of chocolate lovers into smaller segments through differentiation. Therefore Godiva Chocolate Company will only concentrate on 2 segments as my target. They are the teenagers especially the students and children from the age group of 4 to 7. I would also include the reasons as to why these segments are more penetrable in my point of view. To add on, Positioning is about finding the best way to convince a consumer that their want could be a need. Next I would move on to marketing mix of Godiva Gems. In product strategies, I would use value added method to cater to the different preference of my targeted audiences, by producing two different sets of Godiva Gems to satisfy two different groups of people. In my place strategies, I chose to place Godiva Gems nearer to my target audience to give them the convenience of buying luxury chocolate in the neighbourhood area. In the price strategy, I chose to use the market penetration pricing method to cut off competition and attract as many buyers as possible; follow by the different pricing for chocolates catering to different targets. Lastly, in my promotion strategy, I chose the rational approach on Godiva Gems, follow by the reasons which I think rational approach is the best way to appeal to my target consumers. Chocolate Culture in Singapore The chocolate trend in Singapore is slowly changing over the years. In the past, a box of fine chocolates would still work fine as a gift for occasions. Lately, it’s no longer necessary to buy a beautifully gift-wrapped box of assorted chocolates anymore. With the advent of gourmet quality, chocolates in recent years have made consumers buying them not only for their taste and also for their designs. For instance, the Godiva chocolates are one of the many luxurious chocolates around, and it has always been the best choice as gifts for special occasions. The Godiva chocolate company realized that people love to share chocolates in general. Therefore people go for the individual wrapped offerings like the Lindor Truffle, as they are more attracting. Marketing Strategies – Segmentation By market segmentation, it means that companies divide large heterogeneous markets into smaller segments so as to reach out to people in certain segments more efficiently and effectively with products and services that match their needs. Segmentation goes by four different categories; they are Geographic Segmentation, Demographic Segmentation, Psychographic Segmentation and Behavioral Segmentation. I would use Demographic Segmentation to divide the chocolate market for Godiva Gems. Demographic Segmentation is to divide the market into groups bases of variables, things like race, gender, age, income are some common factors which are popular which people are normally group. This is because the needs and wants of people are closely related to the demographic variables. In addition, the needs and wants of people may vary due to trend influences and the situations they are in. In the situation of Godiva Gems, I would divide the consumer market into 2 big segments; there are the chocolate lovers and the non-chocolate lovers. Assuming there more chocolate lovers than the non-chocolate lovers, therefore further division of the segment is needed to bring the large segment into smaller segments. Marketing Strategies – Targeting and Positioning After division and evaluation of the market segments, the next step targeting is very important. This is because a company only has limited amount of resources therefore has to decide which and how many segments to venture into. Each smaller segment is different and Godiva Chocolate Company needs to work on these differences to best position itself in the consumer’s market. Positioning simply means to find a stand in the heart and mind of every targeted consumer. It is also express as differentiating the competitive advantages in the smaller segments, by choosing the right advantage that would benefit the company which to build a position in the consumer’s market. For instance, the teenagers- students segment and the Children segment each has their own unique differences between them. Therefore the smaller segments that Godiva Gems would be targeting are the young working adult couples and the large families with children. Teenagers – Students Segment Godiva Gems chose to target on teenagers especially the students between the ages of 13 to 16 holding an monthly allowance of $300 to $800, because this group of teenagers generally are outgoing and fun, they gather with friends and get involve with many activities, even though they have minimum purchasing power, they would consider buying luxury chocolate to eat because of peer influence and brand conscious. For instance, when a secondary school student walks into the school eating luxury chocolate, other peers may get envious or jealous and would start to look for one as well. Therefore Godiva Gems could cater to the needs and wants of this group of teenagers because the chocolates would be pack in individual wraps, which can be carried around easily and share around with friends. Young Children Segment Next, Godiva Gems could also target on the children at the age of 4 to 6 with parent holding an annual income of $24000 to $36000. Children in general love candies; chocolate would be one of their favorites. Parent would buy chocolates for their children just to make their children happy. Furthermore, children at the age of 4 to 6 share very close bond to their parent. This is where the Godiva Gems could play a part in creating the family bonding and bring joy and happiness to families by simply eating chocolates together. As Godiva Gems comes in individual wraps, bringing it out on family activities is the best choice. Next I would move on to another strategy known as the Marketing Mix. Marketing Mix Marketing Mix are sets of controllable, tactical marketing tools that a firm uses to create the kind of response which they want from their targeted market and it consists of four different strategies and they are the product strategies, the price strategies, the promotion strategies and lastly the promotion strategies Product Strategies In the market, people in general favor products that are highly available and affordable. In order to achieve the results that Godiva Gems wanted, the comparison made through observation of other chocolate product purchase by consumers would tell the company where Godiva Chocolate stands; in addition it also reveals the competitive advantages of Godiva Gems. Product strategies work in many ways. For instance, surveys could be given out to the targeted audiences in order to capture their preferences towards chocolate. This way, the firm could analysis the external environment and know what the consumers like best. For example, Children in the age group of 4 to 6 would like their chocolate in different patterns and colors while the students in the age of 13 to 16 might focus more on the taste and brand of the chocolate. Therefore Godiva Gems could work towards the preferences of the targeted market. The preferences of the targeted audience create the value add to Godiva Gems. Godiva Gems would come out with many patterns and colors coated chocolates to suit the children market and different types of chocolate tastes to cater to the students. In addition, a crew of dedicated sales personnel would be value added aspect to marketing a product. This is because people in general buy the goods along with the services therefore people do concern over the manner which they were being treated and serve. The same should apply to Godiva Gems. In a nut shell, Godiva Gems have to achieve the needs of the targeted market, at the same time the service standards, which the chocolate is sold, must also be excellent. Godiva Gems should portray the image of luxury chocolate at an affordable price. Place Strategies Place strategies are about finding the right place to distribute your product. Hence, Singapore is a very small market compared to almost all countries in the world and almost all luxury chocolates could only be found in the places like shopping centers, museums and the National airport of Singapore. No doubt, many people go to places like the orchard road on weekends but the shopping centers are mostly filled with young adults. My target audiences are students and Children, Student at the age of 13 to 16 would most likely spend their time in the tuition centers and having school curriculum activities, they may not have the time to go out shopping. Furthermore, Children with the age of 4 to 6 are mostly likely to spend their weekends with the grandparents, playing at the playground while the parents go out to do their shopping. To reach out to these groups of people, Godiva Gems has come out with the strategy by walking into the neighbourhood. Godiva Gems aim to set up high-end chocolate shops in the estates to sell affordable luxury chocolate because the targeted audience can now get them around the corner. Godiva Gems could open the first high-end chocolate shop at one of the old estates, like Bedok. These estates have the most housing flats and neighbourhood schools. Price Strategies Since the targeted audiences are in the neighbourhood, the pricing of the chocolate must be affordable and not pricey. Firstly, I would use the Market penetration pricing strategy on Godiva Gems. Firstly, Godiva Gems is using a new product to enter into a new market; it needs to attract a large number of buyers as quickly as possible. Secondly, Godiva Gems selling at low prices could keep the competition, of other brands of chocolate, out of the market. Therefore, the company could price Godiva Gems that caters to children at the age of 4 to 6 in two different style; they can be sold at $30 per pack with 20 pieces of random individual wraps or children can choose among the chocolates from the lower shelving, on these lower shelving are each individual wrap chocolate with different design and color at the cost at $1.50. In this manner Godiva Gems are made affordable to parents, of young children, in the neighbourhood. In comparison, Godiva Gems that cater to students would be pack differently from the children pack and could be found at the higher shelving in the shop. The chocolates for the students come in boxes with 20 sticks of individual wrap chocolate at $40. In this way, Godiva Gems is made affordable to the students. Promotion Strategies Promotion Strategies are tool in helping the firm to get the message content across to attract the target audience to purchase the product. As my target audiences are the students and the parents of young children, I think the most suitable would be the rational approach. This is because, the rational approach relates to the audiences’ self-interest. The best way to attract the students and Children to get to know Godiva Gems is by giving out Samples. On this hand, the opening of a high-end chocolate shop located in the neighbourhood would definitely attract curiosity from the public. At this moment, the sales personnel would welcome the people outside of the shop to sample Godiva Gems. Godiva Gems would succeed when people purchase after they sample because it will mean the consumers like the taste of the chocolate. On the other hand, promotion strategy also works another way. For instance Godiva Gems could do opening ceremony sale promotion to attract consumers to buy the products. The products can be package in bundle and sell at different price. References Kaplan Study Guide for Marketing Management Extra Readings Don Sexton. and Donald Trump (2006) Trump University Marketing 101: how to use the most powerful ideas in marketing to get more customers. New Jersey: John Wiley & Sons, Inc., Hoboken Philip Kotler. and Gary Armstrong (2009) Principles of Marketing 13 ed. New Jersey: Prentice Hall.a

A Case Analysis on Sealed Air Corporation

The context in which the decision is to be made is that Sealed Air is facing competition from unexpected quarters. The company Sealed Air had achieved market leadership by differentiating its AirCap cushioning materials by using the â€Å"barrier-coating† making AirCap cushioning material more versatile and reliable.The company had depended on this crucial differentiating factor that had been communicated to its customers in different ways. In addition, its salespersons had also been trained to project the superiority of coated bubble cushioning. Sealed Air technology is patented and so it enjoyed leadership in the cushioning market. What is more important is that the brand AirCap was positioned as high quality, premium-cushioning material.Currently, there is an increase in competition from two quarters. First, there are several small manufacturers that have invented processes similar to that of Sealed Air and have produced cheap substitutes. Second, there is an increase in un coated bubble cushioning manufacturing and marketing in the USA especially by a new competitor that is GAFCEL.The issue to be decided is whether Sealed Air should commence manufacturing uncoated bubble operations to counter this new competition or should Sealed Air continue with its strategy of emphasizing the benefits of coated bubble technology. There are pressures from several quarters on Hauser to make the decision.The GAFCEL sales are increasing very quickly, the distributors of AirCap have also taken up the distribution of GAFCEL and the distributors are actively asking for uncoated bubble cushioning. On the other hand Hauser is torn because Sealed Air has been positioned as a coated bubble company, it has communicated the benefits of coated bubble technology over the years and its sales force is also oriented towards selling coated bubble cushioning.There are several requirements and limitations. The requirement for Sealed Air is to stem the falling market share at home and a broad. For example, in England, Sealed Air needs to counter the challenges thrown to it by the Japanese firm that is selling uncoated bubble products at 50% less price than AirCap cushioning. Similarly, in France the market share of AirCap has fallen from 50% to 30% because of increased competition from uncoated products.Finally, In Germany, AirCap was losing its share at the rate of 20% to 30% per year. Even though the gross sales of AirCap in the US market are increasing, the rate of increase is much slower than what it was in early ‘70s. For instance the increase in sales from 1973 to 1974 was 30%, the increase in sales from 1979 to 1980 was only 19% (Dolan p4).   The basic requirement for Sealed Air is to counter the fast eroding market for its coated AirCap.It must be able to regain its market share to at least 1978 levels. Sealed Air has other requirements; it must be able to protect its current positioning in the market, it should be able to protect its coated bubble sales and must not dilute the brand equity of AirCap. Further, Sealed Air should endeavor to follow the twin objectives of providing market leadership through technological leadership.Till now Sealed Air has technological leadership as well as market leadership because AirCap had been selling coated bubble cushioning. Sealed Air also needs to ensure that its distributors continue to sell its coated bubble products as they have done in the past.  Ã‚   However, Hauser has some limitations. These are that the company does not have any means of differentiating if it goes in for uncoated bubble products. It has to compete on price with GAFCEL. There is no technological leadership for Sealed Air if it goes in for uncoated bubble technology.Moreover, the sales force of Sealed Air is oriented towards selling strongly differentiated high quality premium AirCap products. This sales force is not suitable for uncoated products.The sales of AirCap products are limited by the demand for high qu ality versatile packing material. Similarly, the distributors and their selling methods are suited more for uncoated bubble cushioning rather than AirCap products that needed more demonstration and selling time.