Customer Decision Making and Brand Personality Essay

Customer Decision Making and scar Personality - Essay ExampleBranding is through for particular objectives chief among them helping in the delivery of the message to the potential clients with clarity and precision. A great filth also confirms the viability of a product and the lodge that presents the brand and also connects the target market with the product emotionally. A good brand also motivates buyers and gives them more reasons to identify with the product has made specifically for them. missing cannot be done in isolation without understanding the needs and desires of the clients. A brand should therefore integrate the emotions and desires of potential clients with the identity of the product to increase the order of the product (Schiffman et al, 2011). Brand Personality Brand disposition is described as a set of human features that can be identified in a product, good or service that is available in the market it is a feature that customers and potential clients can eas ily relate with due to its consistent traits and features. Brand temper is considered as a value added trait that makes a good more visible and imposed to the clients. A product with good brand personality has the ability to excite, is competent, sincere, rugged and sophisticated. A customer retrieves free to buy a product whose traits and characters can be related to their own behaviors and lifestyle. A carefree, youthful, elegant, rough, and thoughtful personality identifies easily with a product that has the same pool of features. The market is like a crowded room full of different products shouting to be seen and accepted by the buyers or potential clients. A good brand personality stands out in a crowded market and does this without standing or cosmos more conspicuous. The brand trait and personality alone is enough to make all the customers recognize it and make an effort towards buying it. Great brands are believed to go beyond transactional loyalty which is the negotiate d sales and frequency points to create a real connection that can create emotional royalty (Schiffman et al, 2011). Before a customer can understand and recognize a brand, there is need for the marketer to understand his/her brand personality. The marketer and the organization must put itself in the garment of the customer by first analyzing the impact that the brand may create. An organization must therefore identify an object, personality or even animal that they feel suits their image or the image of their product. For example, which car brand or animal does an organization feel it can be associated with? Can the analogy of a standardized or a Volvo, or even a lion or a given sport or movie celebrity fit into the operate they offer? (Sung, 2010) Understanding a brand personality is like taking a look at the mirror to see what your reflection looks like in your face and in the face of the customers. Clarity and confidence in a brand personality is also essential for organizatio ns and marketers for it enable them to identify the strengths and weaknesses of the brand (Russell and Emily, 2011). Implementing a brand personality is an important aspect of marketing as it requires in depth analysis of the nature and impact of that the brand may create. Implementing a brand personality require the complete adopting of three steps which are attributed to the strength and ability of a brand to impress.